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About

Mission, vision and values

Mission

Connect every need to its best answer.

In an AI era overflowing with products and information, we help people and businesses reach what truly fits them — and widen everyone's chances to thrive.

Vision

Build the infrastructure that connects the world.

From the world to Japan, and from Japan to the world. Marketing → Commerce → Intelligence. ¥10 billion in economic impact within three years — and that is only a waypoint.

Values & our wayTap to open

Six values, eighteen habits.

No Ceiling.Set no limitsWho decided that limit? We compete with our own best, not with others.
  1. Before setting a goal, ask who set the ceiling — and put a bolder option next to it.
  2. We measure ourselves against our own best, and raise one standard every month.
  3. Before listing reasons it can't be done, list three ways it could.
Honest First.Trust starts hereTrust comes from honesty. Say what you see, and stay true to the purpose.
  1. Raise doubts and disagreements the same day.
  2. Share bad news first. Say "I don't know" when you don't.
  3. Put the team's future ahead of personal preferences.
Facts. Then Fast.First-hand, then fastGo get first-hand facts, form a hypothesis, decide faster than anyone.
  1. Before acting, state in one line which fact your hypothesis comes from.
  2. Get first-hand data from customers, the field and the numbers — and share it.
  3. Decide within 24 hours. Let AI prepare the inputs.
Best, not Good.Always the best"Great" is not enough. Go all the way, and deliver the best.
  1. Before shipping, ask "is this our best?" and raise it one more step.
  2. Finish what we decide. When we stop, we decide to stop and say so.
  3. Value every second. Hand work that creates no value to systems or AI.
Own It.Full ownershipOwn every outcome. Say "here is how we fix it," not "sorry."
  1. Own your area all the way to the final result.
  2. Answer mistakes with a system that prevents them, not only an apology.
  3. Health is our most important tool. Sleep, move and eat well.
Win Together.Who we work withWho we work with matters as much as what we do. We share wins and protect trust above all.
  1. Share what worked within 24 hours, so every project can use it.
  2. Help a teammate in need, even outside your own role.
  3. Choose partners for the long run, and grow together with their goals in mind.