UNTITLED Inc. | Your Brand's Japan Launch Starts Here.

Find the next.Launch it first.

We are a Tokyo-based team that finds the world's next products and builds their market in Japan. Exclusive distribution is our core, powered by in-house performance marketing, crowdfunding launches and creative production. Most distributors just import. We build the brand.

How we launch Become our next brand

PhilosophyMission / Vision / Values

Mission

Expand every choice.

We bring the world's next to Japan, and widen the choices people have.

Vision

Build an economy worth protecting.

An organization that keeps producing business owners — and an economy that truly protects everyone involved.

A ¥10 billion economic scale by 2029. And that is only a waypoint.

Values

No Ceiling.Set no limitsWho decided that limit? Raise the view, and keep raising what we call normal.
Best, not Good.Always the best“Great” is not enough. Always ask whether this is the best choice.
Hypothesis First.Think, then moveMaximize the value of every second. No action without a hypothesis.
Go All the Way.Finish what we startTalent and grit are different things. Pour everything in and make the dream real.
Honest & Pure.IntegrityNever lie. Stay pure to the purpose.
Build Owners.Grow business ownersTurn each person's will into a business. Say “here is how we fix it,” not “sorry.” Make every success and failure repeatable.

Featured WorksCase & capabilities

WORK2026

omi → AIomi

Japan launch of an AI wearable used by 300,000+ people

We secured exclusive Japan distribution of the AI wearable “omi” and launched it under the local brand name “AIomi”, starting with a pre-sale on Makuake.

DistributionCrowdfunding

WORK2026

UNTITLED Brand Film

Our team and vision in a 34-second monochrome film

Built from original team photography and kinetic typography. Concept, structure and production were all done in-house.

FilmCreative Direction

SERVICEPerformance Marketing

Performance Ads

Social and video ads, measured on results

From creative production to media operation and optimization — run by our own team. This is where UNTITLED started.

AdsSocialVideo

SERVICECrowdfunding / D2C / Creative

Launch Studio

Build momentum on crowdfunding, then scale on EC

Planning, page production and launch on Japan's leading crowdfunding platforms such as Makuake, followed by EC and D2C growth.

CrowdfundingD2CCreative

Case 01 — Japan Exclusive Distributor

AIomi The second brain, in Japan.

Users worldwide: 300,000+
Languages: 25
Battery life: 12h
Weight: 10.8g

Forbes “Best AI Wearables 2025”
Product Hunt Annual Award
Launched on Makuake

Makuake project (Japanese) → Press release on PR TIMES (Japanese) →

Start a project

How We LaunchFour steps into Japan

01 — Discover
Find the fit
We identify products the Japanese market is ready for — before anyone else does.
02 — Localize
Make it Japanese
Name, positioning, pricing and creative, redesigned for Japanese customers.
03 — Launch
Launch with momentum
A crowdfunding pre-launch validates demand and creates early buzz.
04 — Scale
Scale the brand
Expand across EC, social ads and retail to build a brand that lasts.

Planning your Japan entry?

Tell us about your product and your timeline.

Start the conversation →

ROAD TO 2029 — ECONOMIC SCALE

¥10B

A ¥10 billion economy by 2029.
Only a waypoint.

Exclusive distribution of global brands is our core. Combined with performance marketing, D2C, crowdfunding and creative, we are building an economy around UNTITLED — together with the brands and partners who grow with us from Japan.

ServiceWhat we do

01

Japan Market EntryCOREExclusive distribution in Japan

We take ownership of your brand in Japan — import, localization, launch, sales channels and customer support.

→ 02

Performance MarketingIn-house ad operations

Social and video ads run by our own team, measured on results.

→ 03

Crowdfunding & D2CMakuake launches, EC growth

Validate demand on Japan's leading crowdfunding platforms, then scale on EC.

→ 04

Creative ProductionMade for Japanese customers

Naming, messaging, video and ad creative rebuilt for how Japan buys.

→

TeamLeadership

CEO

Hayato Hasegawa長谷川隼

COO

Akisumi Ota太田暁淑

CMO

Takezo Nakata仲田武造

CEO Message

We give value
to what has no name yet.

That is where UNTITLED began. With the marketing strength we built in our advertising business, we discover products that have not yet reached Japan and bring them to this market. We do not just sell them. We own the brand, and grow it as a business.

In our first year, we secured exclusive Japan distribution of AIomi, an AI wearable used by 300,000+ people worldwide. Next is a ¥10 billion economic scale within three years — and that is only a waypoint. With an organization that keeps producing business owners, we will keep creating value the world has not seen yet.

Hayato HasegawaFounder & CEO

CompanyProfile

Company: UNTITLED Inc.（株式会社UNTITLED）
Founded: February 28, 2025
CEO: Hayato Hasegawa
Officers: COO Akisumi Ota / CMO Takezo Nakata
Address: 7F Konotora Bldg., 1-1-14 Shimomeguro, Meguro-ku, Tokyo 153-0064, Japan
Team: 20 (including contractors)
Business: Japan exclusive distribution / Performance marketing / D2C, EC & crowdfunding / Creative production

Your brand's Japan launch starts here.UNTITLED Inc. — Brand Film 2026